Identifying stakeholders is one of the starting points in a strategic analysis. The NHS Improvement Stakeholder Analysis tool provides a starting point for identifying stakeholders.
https://improvement.nhs.uk/resources/stakeholder-analysis/
The '9 C's' provides prompts for checking that we have identified the full range of possible stakeholders:
• commissioners: those who pay the organisation to do things
• customers: those who acquire and use the organisation’s products
• collaborators: those with whom the organisation works to develop and deliver products
• contributors: those from whom the organisation acquires content for products
• channels: those who provide the organisation with a route to a market or customer
• commentators: those whose opinions of the organisation are heard by customers and others
• consumers: those who are served by our customers: ie patients, families, users
• champions: those who believe in and will actively promote the project
• competitors: those working in the same area who offer similar or alternative services.
Some stakeholders may fit more than one heading. Some stakeholders may feature in several horizons of analysis. The nature of relationships may vary for the same identified stakeholder depending on the horizon. Some stakeholders may have several types of relationship. This becomes increasingly so as industries embrace digital. platforms. As we become more digital we may have to engage more with stakeholders with whom we both collaborate and compete.
• commissioners: those who pay the organisation to do things
NHS England
North Cumbria CCG
Other CCGs
• customers: those who acquire and use the organisation’s products
• collaborators: those with whom the organisation works to develop and deliver products
inergratec cp an ics partners
• contributors: those from whom the organisation acquires content for products
Pharmaceutiocval indisuyry
Supplu chain
Technology
Servers and theor manasgement
PC
Lovcal IT and access to paltforms
• channels: those who provide the organisation with a route to a market or customer
GPS
• commentators: those whose opinions of the organisation are heard by customers
Local and national media
CQC
and others
• consumers: those who are served by our customers: ie patients, families, users
Patients and their families
The public generally
Managers within the tRusrts
Reasearch
Informatio spply chain
• champions: those who believe in and will actively promote the project
Health Minister
• competitors: those working in the same area who offer similar or alternative services.
Other Trusts
Private sector
Other analysis teams and organsiations - provate sector
https://improvement.nhs.uk/resources/stakeholder-analysis/
17 January 2018
Grouping your stakeholders according to the following ‘9 Cs’ will help to ensure you have
included all relevant stakeholders:
Chief executive
Finance director
BMA rep
Consultant medical staff
Clinical coding manager
Finance creditor staff
Medical director
Clinical commissioning group
Clinical governance lead
Medical records staff
Medical secretaries
Clinical coding staff
Clinical audit staff
Junior doctors
IT systems manager
Edgar Bolton.
23/03/2021
Any views expressed above are purely mine and should not be mistaken for those of any organisations or individuals I have been associated with
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