Tuesday, 23 March 2021

Identifying stakeholders

Identifying stakeholders is one of the starting points in a strategic analysis. The NHS Improvement Stakeholder Analysis tool provides a starting point for identifying stakeholders.

https://improvement.nhs.uk/resources/stakeholder-analysis/

The '9 C's' provides prompts for checking that we have identified the full range of possible stakeholders:

commissioners: those who pay the organisation to do things

customers: those who acquire and use the organisation’s products

collaborators: those with whom the organisation works to develop and deliver products

contributors: those from whom the organisation acquires content for products

channels: those who provide the organisation with a route to a market or customer

commentators: those whose opinions of the organisation are heard by customers and others

consumers: those who are served by our customers: ie patients, families, users

champions: those who believe in and will actively promote the project

competitors: those working in the same area who offer similar or alternative services.

Some stakeholders may fit more than one heading. Some stakeholders may feature in several horizons of analysis. The nature of relationships may vary for the same identified stakeholder depending on the horizon. Some stakeholders may have several types of relationship. This becomes increasingly so as industries embrace  digital. platforms. As we become more digital we may have to engage more with stakeholders with whom we both collaborate and compete.


• commissioners: those who pay the organisation to do things

NHS England

North Cumbria CCG

Other CCGs


• customers: those who acquire and use the organisation’s products


• collaborators: those with whom the organisation works to develop and deliver products

inergratec cp an ics partners

• contributors: those from whom the organisation acquires content for products

Pharmaceutiocval indisuyry

Supplu chain

Technology

Servers and theor manasgement

PC


Lovcal IT and access to paltforms

• channels: those who provide the organisation with a route to a market or customer

GPS


• commentators: those whose opinions of the organisation are heard by customers

Local and national media

CQC


and others

• consumers: those who are served by our customers: ie patients, families, users

Patients and their families

The public generally 

Managers within the tRusrts

Reasearch 

Informatio spply chain

• champions: those who believe in and will actively promote the project

Health Minister


• competitors: those working in the same area who offer similar or alternative services.

Other Trusts

Private sector

Other analysis teams and organsiations - provate sector



https://improvement.nhs.uk/resources/stakeholder-analysis/

17 January 2018

Grouping your stakeholders according to the following ‘9 Cs’ will help to ensure you have

included all relevant stakeholders:


Chief executive

Finance director

BMA rep

Consultant medical staff

Clinical coding manager

Finance creditor staff

Medical director

Clinical commissioning group

Clinical governance lead

Medical records staff

Medical secretaries

Clinical coding staff

Clinical audit staff

Junior doctors

IT systems manager

Edgar Bolton. 

23/03/2021

Any views expressed above are purely mine and should not be mistaken for those of any organisations or individuals I have been associated with

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